Made in Australia.
Behind the Mac.

A celebration of Australia's creative community: musicians, filmmakers, illustrators, designers, animators, typographers, dancers and creative technologists, selected from across the country. One of Australia's most positively received campaigns x Apple Marcom Sydney.

Behind the Mac: Made in Australia cover

Role

Lead Product Designer on the Apple Sydney Interactive team.

Stretched from strategy and user experience to creativity and user interface design.

Output

  • Behind the Mac: Made in Australia website launch (UXD)
  • Apple.com.au site enhancements
  • 360 integrated campaign: art direction & design
  • Social, indoor and out-of-home executions

Design.

01 / 10
Behind the Mac: campaign 01
Behind the Mac: Creator Hub
Behind the Mac: campaign 02
Behind the Mac: UXD
Behind the Mac: campaign 03
Behind the Mac: UXD
Behind the Mac: campaign 04
Behind the Mac: UXD
Behind the Mac: campaign 05
Behind the Mac: UXD
Behind the Mac: campaign 06
Behind the Mac: UXD
Behind the Mac: campaign 07
Behind the Mac: UXD
Out-of-home: Cub Sport
Out-of-home: Cub Sport
Out-of-home: Benjamin Law
Out-of-home: Benjamin Law
Out-of-home: The Kid LAROI
Out-of-home: The Kid LAROI