Qantas Money.
Fintech.

Qantas Money is the fintech arm of Qantas Loyalty, offering credit and travel cards that turn everyday spend into points, plus tools to track and manage money on the go, at home or abroad.

Qantas Money site →

Qantas Money cover

Role

Senior Product Designer within the UXD practice led by Cheb Dagher, a multidisciplinary team of designers, user researchers, product owners and BAs under Antonio Addario.

Worked closely with Marketing, Data, Customer Experience and Technology.

Output

  • Qantas Money card website: UX & UI (case study below)
  • Qantas Dark Mode: brand guideline extension
  • Qantas Loyalty Rewards feature in the Qantas Money app
  • In-app customer support feature
  • Credit card site feature enhancements

Case Study

Qantas Travel Money.

Brief: Design the user experience and interface for the Qantas Travel Money card website, a customer-facing surface that needed to feel premium, useful, and unmistakably Qantas.

Approach: Worked closely with stakeholders to unpack requirements and business goals, consolidated existing customer research to anchor the experience, and defined the visual language and tone of voice across the site.

Deliverables
  • Customer research consolidation
  • Information architecture
  • Site structure & user flows
  • UX wireframes
  • UI & visual language
  • Calculator & benefits modules

Design.

01 / 8
Qantas Travel Money: site overview
Site overview
Customer research
Customer research
Information architecture
Information architecture
Site structure
Site structure
Customer goals
Customer goals
Benefits module
Benefits
Travel money calculator
Travel money calculator
In-app customer support
In-app customer support

Ways of working

I follow the double-diamond creative process, guided by customer activity, pain points and feedback. Agile methodologies: research, design, learn, repeat.

  1. 01

    Inception

    Question and inform the product brief, set requirements and business objectives, and get backing from the business to kick-start the initiative.

  2. 02

    Research & discovery

    Diverging. Testing strategy. Quantitative and qualitative. Continue to refine data findings to support design thinking.

  3. 03

    Concept

    Draft hypothesis and validate with customers. Test, iterate, test, repeat.

  4. 04

    Define

    Consolidate learnings, enhance designs. Play back to business. Get ready to roadmap.

  5. 05

    Development

    Technical design for development. Build, test, iterate.