A Sydney-based fast-growing tech startup. Their mission is to help individuals and businesses on their journey to net zero. With Trace you can measure, reduce and offset your carbon emissions, then share your positive story with the world to amplify your impact. Trace is a climate reporting software.
Case Study
Insight: More businesses and employees are conscious about our impact on Planet Earth. Sustainability consultancy costs: ~$25K. In-depth business analysis takes 6 months or more.
CVP: Trace makes it easy for businesses to develop and implement sustainability strategies.
Task: The first step is to understand your carbon footprint and become carbon neutral. How can we optimise the funnel, reduce friction, and increase sign-ups?
By making carbon management as easy as possible for SMEs through Trace's digital platform, more than 1,000 carbon footprints have been measured. Trace has taken the complexity out of the net-zero journey, enabling 300+ businesses to build a decarbonisation plan and offsetting 127,185 tonnes of carbon while supporting biodiversity and conservation projects across Australia, South East Asia and the Pacific.
The success and impact of Trace in Australia drove 20% revenue growth in Q1 2024, including expansion to the UK, EU, US and Middle East.
I follow the double-diamond creative process, guided by customer activity, pain points and feedback. Agile methodologies: research, design, learn, repeat.
Question and inform the product brief, set requirements and business objectives, and get backing from the business to kick-start the initiative.
Diverging. Testing strategy. Quantitative and qualitative. Continue to refine data findings to support design thinking.
Draft hypothesis and validate with customers. Test, iterate, test, repeat.
Consolidate learnings, enhance designs. Play back to business. Get ready to roadmap.
Technical design for development. Build, test, iterate.